This micro course explores the essential elements of an effective marketing strategy to maximise the
value of your Instagram account. The course also explains how to use hashtags to increase the reach
of your account
Learning Objectives
By the end of this course, you will be able to:
• Understand how to create an effective marketing strategy
• Understand how important a strong brand identity is for your account
• Know how to use hashtags to maximise the reach of your account.
