In this micro Facebook advertising course, we’ll examine effective ways to boost engagement –
including how to define your target audience, choose the right ads for your audience and effective
ways to design and build your ad content.
Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Learning Objectives
By the end of this course, you will:
• Know how to plan and set up effective advertising campaigns.
• Know how to track and evaluate the key metrics of your campaign.
